Hi! Welcome to be equal to be free a space of freedom & equality

This work deals with the elimination of gender stereotypes in the toy sector, I analyze the different forms of communication and sale of the most stereotyped products.

  • Promote children’s freedom of choice, equality and creativity for their future happiness.

  • Promote a social awareness free of stereotypes.

  • Progressive liberalization of gender stereotypes in the toy sector

  • Create an attractive and stereotype-free graphic and space.

Different pieces like | design

We create life to graphics and make children interact with it, for that reason in the center of the space, we have one of the main compositions of all corporate figures. The triangle, hexagon, circle and rectangle. As shown in the image, both the boy and the girl interact with her in different ways. They can play with it both on a large and small scale because on its left side they will find a hexagonal table, with cube-shaped chairs and small geometric figures to be able to create their own compositions.

We must promote equality in the sector, leave aside the fact that pink is for a girls and blue for a boys, the doll for the girl and the car for the boy. We are the adults who have added gender to each category of toys, children on the other hand have a more open mind and we must keep it that way for the future.

Applications necessary for the complete development of the project: |

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