Hi! Welcome to be equal to be free a space of freedom & equality

This work deals with the elimination of gender stereotypes in the toy sector, I analyze the different forms of communication and sale of the most stereotyped products.


“We must promote equality in the toy sector, leave aside the fact that pink is for girls and blue for boys”

Brand Objectives

Promote children’s freedom of choice, equality and creativity for their future happiness.
Promote a social awareness free of stereotypes.
Progressive liberalization of gender stereotypes in the toy sector.
Create an attractive and stereotype-free graphic and space.

We GIVE life to THE graphic ELEMENTS and make children interact with the area in different ways. They can play with it  on a large and small scale.

Applications necessary for the complete development of the project: |

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